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  • dmABS-1.6

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dmABS-1.6

dmABS-1.6 (the latest version of our Adaptable Business Site for dealers) focuses on improving sales and distribution.

There will be 4 dmABS-1.6 series releases. The latest is dmABS-1.6.C.

[Go straight to the downloads]

dmABS-1.6C.1 (eComponents)

eComponents - August 2010

The central feature of this release is a series of updates to the Dealer Marketing Resources wizard, enabling dealers to create self-contained sales sites using our embeddable eComponents. We’ve made eComponents more flexible, powerful and effective, meaning that you can now:

• Keep your branding throughout the sale: Previously, it wasn’t so easy to keep the customer on your sales site all the way to checkout. But now, you can load registration/checkout in a different iframe on the same sales site. So you can tailor your website copy to each eComponent, from first click to payment, and keep branding and customer experience consistent throughout the sale.

• Build multi-page sales sites: Previously, there were restrictions on the number of eComponents you could embed in one site. We’ve now added Multi-Page Mode, meaning you can create tailored sales copy for multiple packages within the same site, and provide eComponents for each package.

• Track your customers from first click to lifetime revenue: Previously, TST tagging only worked if the tagged URL pointed directly to a dmABS sales site . Now, you can add TST tags to pages containing eComponents on your own site, and still track your campaigns in BTR.

Changes to dmABS-Adapted

This release also includes back-end updates to dmABS-Adapted, to ensure compatibility with eComponents. If you are planning to use your own dmABS-Adapted as your eComponent server, you must download and install the latest version.

dmABS-1.6.C

dmABS 1.6.C (May 2010) includes improvements to customer usability, as well as a new dealer signup area*. Changes to dmAdmin, released simultaneously, include a new wizard for configuring marketing resources and improvements to business reporting.

New features in dmABS

More obvious number upgrade path: When a number is placed in the trolley, the customer is given an animated 'float-over' prompt, indicating that they can upgrade their number by clicking its icon.

Dealer Signup Tab: Dealers can choose to recruit sub-dealers using their dmABS sales site*.

New features in dmAdmin, released simultaneously

Improved BTR tools: Based on dealer feedback from the first release of BTR, we've introduced a number of impovements to BTR (Business Tracking and Reporting). Along with improvements to layout and a whole new report type, it is now possible to track sales arising from return visits, meaning that you can see which campaign first attracted a customer to your site even if they click away and return several times before buying.

Dealer Marketing Resources: A new 'Resources' area in dmAdmin offers you 'ready-made' marketing resources that you can easily configure using a wizard. These include adverts, allowing you to promote your site, and embedded signups, designed to be placed in websites that you design, that sell numbers directly.

We've made using the resources as easy as possible to use. You can browse available resources in a special showcase site, and then configure and tag them using an online wizard which automatically generates the HTML needed to place the resource in a web page.

Better experience for new and existing dealers: dmAdmin has been overhauled, and now includes quick-start videos aimed at getting new dealers off the launch pad in next to no time.

See the Dealer Release Notes for details.

*For now, you can experiment with signing up subdealers even if you aren't a Wholesaler. But to earn commission on subdealers' sales you still need to be a Wholesaler. This change has been made in preparation for a future release, which will overhaul the dealer distribution model.

dmABS-1.6.B

dmABS 1.6.B, Nowember 2009, introduces some powerful sales tracking tools, and the Embedded Number Signup (which allows you to embed dmClub's NumberChooser in a website of your own design).

New features

Embedded Number Signup: Embed the NumberChooser in an iframe on your web site, market numbers your way, and let our technology complete the sale.

NumberChooser Control Parameter: Tag inbound links with NumberChooser control parameters to control the service (dmConnect, dmVoice, dmFax or dmSwitchboard) and price plan (Bas, Pro or Ent) initially selected when a customer adds a number to their order. This allows you to market the higher-end products more effectively, and can shorten the customer's sales path by up to six clicks.

Business Tracking and Reporting: See where your sales are coming from using our enhanced business tracking and reporting tools. Once armed with this information, refine your marketing campaigns to increase your sales and grow your business.

See the Dealer Release Notes for details.

dmABS-1.6.A

dmABS 1.6.A, July 2009, is designed to improve your visibility on search engines, and encourage more sales through highly competitive pricing and a simpler signup.

New features

More competitive tariffs: Sell more numbers, with better headline rates.

• UK Geo numbers slashed from 2.5 ppm to 1.25 ppm
• UK Geo fax includes 400 free pages (previously 5p per page)
• 0871 numbers are available for free (no signup or rental charges, no payout)
• 0871 numbers on Pro/Ent tariffs divert to "Big 4" UK mobile networks for free
  

Easy SEO: Optimise your site for more prominent placement on search-engines, by customising its <title> and <meta> tags, and URL layout all from a central configuration file.

Affiliate Domains: You can use dmABS-Affiliate on your own domain (just point it at our server) or use a sub-domains of one of our dmshop domains (dmshop.eu, dmshop.es, dmshop.org, dmshop.us). For example, have <name_of_your_choice>.dmshop.org link straight to our affiliate engine preloaded with your brand and making sales for you.

NumberChooser Control Parameters: Get your customers to land on a page that's immediately relevant to what they're looking for. Reduces the path to purchase by up to 6 clicks. Ideal for targetted advertising and increases conversion rates by up to 35%. For example, if you think you could sell Free 0871 dmVoice numbers, link directly to the 0871 numbers page, with dmVoice preselected.

Reseller signup: Build your own distribution network by allowing site visitors to sign up as dealers, and earn a slice of their commission. New dealerships can also be added from your dmAdmin control pages (accessed via the clubhouse).

Improved "Clubhouse": The customer-facing portal has been given a face-lift, bringing it in line with other dmClub-branded sites. It also includes links to our dmABS affiliate engine, where customers can buy more products (dmClub's full range of services and tariffs are on offer). We hope the smarter appearance encourages repeat purchases.

Improved sales tracking: Paving the way for features in dmABS-1.6.B, visits to the sales site are labelled and tracked. When relesae B goes mainstream, this will enable you to see exactly where your sales are coming from.

Improved toolbar, and easy-access debugging: We've completely overhauled the dmABS toolbar, giving access to all of dmABS's built-in debugging features, as well as access to extra tools (like our full tariff guide) and the dmABS administrative area

dmABS 1.6 roadmap

dmABS 1.6 downloads

Support policy

Sunrise, Prime, Supported, etc, explained...

Release quality

Alpha, Beta and Gold explained...

Change history