Skunk Works: get ahead of the crowd

re you a dmClub dealer? Would you like to influence the evolution of dmClub products and services? Then join the dmClub Skunk Works and help shape the future of dmClub.

What's a 'Skunk Works'?

In the early 1940s, the US military came to Lockheed Martin with a request for a new jet fighter. Lockheed immediately dedicated a team - nicknamed the 'Skunk Works' - to developing the new technology, even though the formal contract did not arrive for some months.

The Lockheed Skunk Works was responsible for some of the greatest advances in aviation of the last century. 'Skunk Works' has become a byword for accelerated, informal research and development teams.

What's the big idea?

dmClub has decided to start our own Skunk Works. It's not enough to develop something and hope it's right: we want dmClub dealers to get involved in shaping development at an early stage.

Here's the idea:

1. dmClub developers create a preview version of new dmClub tools and features.
2. Once the preview is ready, it's released to Skunk Works dealers.
3. Skunk Works dealers discuss the preview with dmClub developers.
4. dmClub developers keep working on the release.
5. After around 4-6 weeks in Skunk Works, the release is opened to general dmClub dealers.

What will I be previewing?

The first Skunk Works dealers will get an exclusive preview of the new Associate dealership model. For the first time at dmClub, the Associate model gives dealers the ability to recruit multiple levels of dealers under them, meaning new opportunities to enhance your dealership income by building your own distributor network.

What's in it for me?

First mover advantage: Preview access to the new Associate dealership model will give you a head start in building your dealer network, meaning you'll be ahead of the competition from the start.

Have your say when it counts: As a Skunk Works member, you'll influence the development of dmClub products and features at a very early stage. The tech team will be listening to you as they continue to work on the release, meaning that your suggestions stand a good chance of being included.

Influence development in your favour: As your suggestions will get heard early on, you'll have an insider's opportunity to shape dmClub development to suit your own business goals.

Rapid response on questions and issues: As a Skunk Works member, you'll not only get exclusive preview access to new developments, but the tech team will be on hand directly to answer any questions you have about getting the best from the tools - meaning you get answers and solutions faster.

Sounds good. How do I sign up?

Get in touch with Mary, dmClub's Community Manager, at dealersupport@dmclub.net.

FAQ

When does this all start?

The first Skunk Works will take place in the first quarter of 2010.

How long does a dmClub Skunk Works last?

A single Skunk Works will last 4-6 weeks, and each Skunk Works release will be a distinct project. While you're more than welcome to keep participating from one Skunk Works to the next, you don't have to.

What's expected of me when I join?

Participation is voluntary, so nothing is 'expected' as such! Though of course the team will be keen to hear what you think. You'll get 'red telephone' contact with the tech team if you get stuck on something during setup, and one-on-one mentoring if you need it. For general discussion, you'll get access to a dedicated Skunk Works discussion space where you and the rest of the Skunk Works group can talk to the developers, point out any issues and make suggestions for further development.