BTR Grand Prix: boost your sales plus the chance to win £500

Update 15 December 2009: BTR GRAND PRIX REMATCH - Spring/Summer 2010

We've decided to run a rematch of the BTR Grand Prix.

Confession time: the tools took a bit longer to get ready than we expected, so competitors didn't get quite enough time to get set up, and the starting line was a bit ragged. We'd like to say a huge thank you to the pioneer dealers who took part we learned a lot, and heard some great suggestions some of which we've already put into practice in the new release.

But in the interests of sporting fairness, we've decided to treat this Grand Prix as a practice lap. So we're running a bigger, better rematch in spring 2010 with double the starting cash. dmClub will give competitors x300 of marketing seed money, and the competition will run for 2 months rather than one. The prize will be a further x500 of further marketing money, for the dealer who earns the most in sales through their tracked campaigns.

Alongside the original competitors, we're opening up an extra 3 places in the Spring 2010 Grand Prix for new entrants. So if you didn't get a place in the competition last time, now's your chance to get involved. Email dealersupport@dmclub.net now if you'd like a place in the competition.

How it works

Free seed money for marketing

The competition will run during spring and early summer of 2010. Setup will happen during April/early May, with a competition kickoff mid-May. Up to seven dealers who register for the competition before 31 April 2010 will receive x300* of FREE seed money to spend on dmClub marketing between Monday 17 May and Friday 16 July 2010 inclusive.

Then at the end of the month the dealer whose campaign has been most successful will receive an extra x500* to spend on campaigns!

Tracking your sales

How will we know whos made the most ValueAdd? Well, we'll be using the new BTR (Business Tracking and Reporting) tools, which let you monitor and refine campaigns. Competitors will use these tools to track your competition campaign, and well be in touch every week to see how youre doing.

Winner announced in the August dmBiz newsletter. The prize will be 500 cash to spend on campaign marketing.

How to enter

Get in touch today to reserve your place on the competition. Dont miss out spaces are limited and the clock is ticking

Terms and Conditions

BTR Grand Prix refers to a competition organised and managed by dmClub, to track dmClub dealer ValueAdd for a set of campaigns defined and managed by competing dmClub dealers during the competition period.
Competition will run from Monday 17 May and Friday 16 July 2010 (inclusive), with up to 4 weeks preparation time in April/May 2010.
Entrants must be aged 18 or over at start of competition.
No dmClub staff, household or family members may enter the competition.
Entrants must be registered dmClub dealers, or register as dmClub dealers for the purpose of the competition.
Entrants will receive x300* seed money from dmClub to spend on campaigns.
Only campaigns funded using the competition seed money will be counted for the competition.
Any entrant found using additional seed capital for the competition will be disqualified.
Competitors must create new campaigns for the competition.
Competitors may not re-designate existing campaigns, sites or domains for the purposes of the competition. Competitors found to have done so will be disqualified.
dmClub reserves the right to control use of seed money to ensure it is used for competition marketing purposes.
Any competitor who withdraws from the competition before the close date (12 midnight on 16 July 2010) must refund the x300 seed capital to dmClub. This will be done by deducting a total of x300 from a subsequent dealer commission payment or series of payments.
Competing campaigns will be tracked using dmClub BTR analysis tools.
Only revenue tracked using these tools will be counted for the competition.
Entrants agree to a short weekly phone call with their dealer manager to give feedback on their progress and use of BTR tools.
The winner will be announced by 16 August 2010.
The winner will be judged by dmClub staff based on ValueAdd earned by the competition campaigns only.
The winner will receive a further x500* seed money, to be spent on marketing their dmClub dealership.
The judges' decision regarding the winner is final.
Entering the competition indicates that competitors have agreed to the above terms and conditions.

*x[NUMBER] indicates sum to be paid excluding VAT

BTR Grand Prix