DML has SugarCRM ready for evaluation for internal use….

What is SugarCRM?

SugarCRM is the market leading open source Customer Relationship Management (CRM) application that DML has chosen to use.

What is CRM?

Customer Relationship Management (CRM) is a term given to the process of managing our relationship with our customers...better.

What will DML use CRM for?

DML currently has a dealer network and a dealer manager. The dealers are seen as DML customers as they sell our services.

All departments are welcome to review and provide future requirements for utilisation of SugarCRM.

Marketing and communication management

Future growth would be to manage all outgoing marketing communication with DML customers, to provide a single view point of outgoing communication from DML to:

enable more targeted marketing and communications
enable more effective tracking of marketing and communication with our customers

For improved Dealer and Customer Support

Integration with Kayako and other DML Systems to provide more effective tracking of customers issues and requests, to provide a holistic view.

Benefits of SugarCRM for Dealer Management at DML:

improved Account Management

improved tracking of relationship with Dealers / Customers.

improved productivity of DML Dealer Manager

improved image of DML by targeted marketing, aiding customers / dealers when they need.

Why should you care.SugarCRM would help DML achieve:

Effective management of our sales process, ensuring every opportunity / campaign counts, from every potential account / dealer.

Organisation of the DML workload and tracking of opportunities / campaigns effectively.

Management and tracking of every activity

Providing a holistic view of each and every customer account / dealer

Effective management reporting and forecasting

Feedback and thoughts for SugarCRM utilisation and potential requirements

Please email FxC with all questions, feedback and views.