dmSwitchboard12 web marketing options
dmClub offer dealers three ways to sell dmSwitchboard12.
Option 1: Use dmswitchboard12.com
To get started as quickly as possible use dmswitchboard12.com, your ready-made dealer microsite at http://<YourBrand>.dmswitchboard12.com
You can customise this with your brand name, company address and contact details; point your own domain at it; and use stylesheet overrides to display your logo and alter it's appearance.
See #5107 Affiliate sites introduction
If you already have your own site you can also sell dmSwitchboard12 directly from it, using the eShop or eComponents.
Option 2: Use the eShop
Use our embeddable eShop (a self-contained shop that runs in an iframe) for an easy solution. All you need do is copy-and-paste a couple of lines of code from our wizard into your website.
Option 3: Use eComponents
For full page-by-page control over your customer's purchasing experience you can use eComponents (embeddable sales components) to build your sales website. This takes longer, but with effort allows you to build a site that's search-engine optimised and offers a better shopping experience.
See #1522 Introduction to eComponents
We offer dealers dedicated marketing support
Help is available whichever path you choose.
- Your account manager can advise you
- Online and downloadable guides are available
Comparison of web marketing options
Quick comparison
| ubShop | eShop | eComponents |
|---|---|---|
| Our site | Your site | Your site |
| Not for SEO | Good for SEO | Great for SEO |
| Brand not copy customisation | Copy customisation | Full sales flow customisation |
| Requires little know-how | Requires basic web know-how | Requires web designer skills |
More detailed comparison
| ubShop | eShop | eComponents | |
|---|---|---|---|
| A sales site hosted by dmClub that is partially rebrandable | An iFrame based component that can be embedded on a page of your site | A set of components that can be embedded into multiple pages of your site | |
| Hosted by us | Yes | No | No |
| Customisation of text/copy | Very limited | On the page outside the eShop | On all pages, outside the eComponents |
| Customisation of sales flow | No | No | Yes |
| Multi-page sales | Yes | No | No |
| Stylesheet rebranding | Yes | Yes | Yes |
| Can run on your domain name | Yes | Yes | Yes |
| CMS compatible | N/A | Yes | Yes |
| Potential for SEO | Poor | OK | Excellent |
| Time taken to get up-and-running | 10 minutes | 10 minutes | 2 hours |
| Time taken to rebrand | 1 hour | 1 hour | 4 hours |
| Time taken to implement advanced customisations: SEO, custom sales flow (eCom only) |
N/A | 2 hours | 2 days |
| Required web design skills to get started | None | Minor | Moderate |
| Required web design skills to take advantage of advanced customisation | Moderate | Moderate | Advanced |
What next?
Option 1: use the affiliate sales site
#5107 Affiliate sites introduction
provides an overview and contains links to site customisation instructions.
Option 2: use the eShop
#1545 Using the eShop on your site
show you how to get the self-contained eShop on to your website.
Option 3: use eComponents
#1522 Introduction to eComponents
provides a starting point for building your sales site with eComponents