dmBiz Feb 12: Feeling the 2012 Love

Welcome back! Exciting news this month: we've released the full range of 0800-2012 ultra-gold numbers, meaning there's a pot of commission gold on the horizon for enterprising dmClub dealers. Read on for more...

As Gold As It Gets: 0800-2012

Great news! We’ve now released the full range of 0800-2012 numbers, meaning you have a GOLDen opportunity to make yourself a commission bonus!

The one-off purchase price for each 0800-2012 number is £50,000, though we may be willing to negotiate if you’ve got a keen buyer. And if you’re wondering whether there’s a market, take note: 0800 2012 2012 is missing…and if you’re wondering where it’s gone, check out the BT Infinity 2012 ad.

Got a lead? Just want to know more? Contact your Account Manager today.

Ultra-Gold: tips for selling

Thinking of going for a commission boost and selling some big-ticket numbers? Here are some top tips from dmClub Account Managers for ultra-gold success.

1. Expect the sale to be hands-on: Ultra-gold numbers can cost tens of thousands of pounds. A customer thinking of spending that kind of money will want more than an online sale. If you’re planning on offering ultra-gold numbers make sure you provide a contact number and be prepared for a sales decision-making process that may take several calls. For more tips and support in hands-on selling, contact your Account Manager today.
2. Target your marketing: Think about the kinds of organisations that might consider spending on a big-ticket number. Think creatively about special sequences that could be of interest to particular organisations. Date-specific numbers, such as our 0800-2012 range, could be of interest to media and marketing agencies.
3. Build a sense of value: In your marketing materials, aim to capture the value of an easy-to-remember number. Big advertising campaigns; competitions; customer enquiries; the right number can be make or break, and an ultra-gold number can deliver real value for money.
4. Qualify, listen and learn: When following up a lead, listen out for the clues that will tell you what your customer wants – and whether they’re serious about buying. What is their business? What kind of existing profile do they have? Does it sound realistic for them to be considering a big spend on an ultra-gold number? Qualifying, listening and learning will help you tailor your offer – and to avoid wasting time on leads that aren’t serious.

Finally, do make sure you keep an eye on any relevant rules and regulations: for example use of ‘2012’ in marketing materials is restricted to organisations with official London Olympics sponsorship.

Who’s on call?

We've had a few queries recently from dealers, wanting to clarify the relationship between dealers and dmClub when it comes to taking customer calls.

In a nutshell, we’re very happy to handle technical questions/problems and renewal or billing queries. But if you’re keen to close that deal we encourage you to provide an enquiry number for prospective customers, and handle your own sales calls. We’ve certainly noticed that dmClub dealers who are available to take sales calls seem to make more sales!

For tips on handling sales calls and closing the deal, contact your Account Manager – we’re happy to help.