Tagging your campaigns
To give yourself the best picture of which campaigns are succeeding and which you need to review, you should tag your campaigns as you set them up.
Five steps to tagged campaigns
1) Plan: Think about the campaigns you want to run. There are some ideas to help you get started with planning here and here.
2) List: Write a list of the campaigns you're running.
3) Name: What are the campaigns called? Think of tags that will help you remember which is which.
4) Tag: Now it's time to tag your campaigns. If you're using banners and other advert types from the Dealer Marketing Resources wizard, you can use the tagging function to add tags to your ads as you generate them. For more advanced tagging, you can hand-code your tagged URLs to give detailed information about your campaigns.
If you're using eComponents, there's an advanced Campaign Tracking eComponent that you can use to track multiple campaigns. Click here for more information on the Campaign Tracking eComponent.
5) Document: It's a good idea to note down campaign codes and related campaign information, and keep it in one place. For quick reference, create a ring binder to collect and organise information about your campaigns.
Tell me more about TST tagging
Total Sales Tracking - TST for short - that record important information about your dealership's visitors and sales. TST codes can then be used with our analysis tools to track, analyse and optimise your marketing campaigns.
What information does TST tagging track?
The TST codes you can set for your campaigns are known as the SMACT tags, covering Source, Medium, Ad variant, Campaign and Term:
- Source: how someone got to your site (eg Google AdWords)
- Medium: what kind of promotional material (eg email, banner ad)
- Ad variant: which variant of your adverts within a campaign
- Campaign: (eg was it via the campaign targeting London, or the Edinburgh one?)
- Term: Track who responded to an email campaign
Your site automatically records some information about visitors and sales, but for greater precision you can also set your own TST codes.
The easiest way to set TST codes is by using the Dealer Marketing Resources wizard. To access this, log in to your dmAdmin and click the 'Resources' option on the right-hand menu.
Need to add TST tags to your campaign URLs by hand? See the page on hand-coding TST tags.
Remember: we're here to help. Want to talk through ideas? Give us a call, or email us at dealersupport@dmclub.net and we'll get right back to you.