Selling dmCalls12
What is dmCalls12?
dmCalls12 is an outbound calling service, that is used to place calls to the PSTN (Public Switched Telephone Network). It was created to allow SB12 accounts to call PSTN destination (internal extensions as well as outbound calls).
What is dmCalls12 IDA?
Indirect Access (IDA) is a technique supported by BT and other fixed line providers to allow customers to use alternative carriers for selected outbound calls. It is used by dialling a 4 or 5 digit prefix (beginning with a 1) before the intended destination's dialled number.
People with fixed lines can make use of dmCalls12 with IDA, even if they have no other dmClub services.
What is the target market for dmCalls12 IDA?
- Domestic users (just people who want to save money on calls)
- Home workers (people working from home who want to make phone calls on behalf of "work" without using SB12)
- Line Borrowers (I want to make calls on someone else's line, but pay for them myself)
Benefits of dmCalls12 IDA
- Much cheaper than BT
- No connection charge
- Oubound calls made by employees from home can be paid for by a "company account"
- Calls are itemised on web-based logs
How much money can I make?
Example usage
A typical user spends £10/month on calls (which might otherwise cost £25 with BT)
This represents £3.50 ValueAdd.
So 100 such users would bring you an additional £4,200 of VA per annum.
Upsells
If 5% of these users upgraded to the SB12 family (anything from a simple SB12 Connect service up to a fully fledged SB12 Switchboard with ProVoice over and dmAnswers) this could double the earnings.
Ask your account manager for some worked illustrations on these scenarios
How do I start selling?
Need more information?
- Contact your dmClub account manager
Tell your customers
- Use the marketing resources here or in the resources section of your dealership controls (dmAdmin) on your website
- Send out a mailshot to your customers
Marketing Resources
Text
Don't pay BT's connection fee - save with dmCalls12
