Tagging your adverts with TST codes
TST tagging allows you to track, analyse and optimise your marketing campaigns. Whenever possible ensure inbound links to your sales site are tagged with TST codes. This will allow you to see quickly and easily which campaigns are delivering value for money.
Visit our campaigns tutorial for more information on planning your campaigns.
When you've worked out your campaigns, give them short codenames that you'll recognise easily (eg cam1, cam2 etc). Then use this to tag all the marketing resources you use in the campaign.
When your campaigns have been running for a few weeks, you can use our BTR (Business Tracking and Reporting) tools to assess which strategies are the most effective, and use this insight to refine your marketing.
TST tags
| Dimension | TST Code | Notes |
|---|---|---|
| Campaign | tstc | A short campaign code used to identify sales arising from adverts used as part of a campaign. |
| Ad variant | tsta | A code to identify a single ad in a multi-ad campaign. If you're running campaigns with multiple ad variants, you can track which ones are more successful by tagging them individually. |
| Source | tsts | A short code used to identify the source of traffic. e.g. 'myblog', 'bizdir'. |
| Medium | tstm | The medium in which the marketing ran (usually 'web', but could be 'email' or 'print'). |