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| Term | Expansion | Comment |
| MO_BrandName |
A unique identifier for your business (alphanumeric + '-','_'). Forms part of URLs and sales tags. Can only be changed by dmClub support officer |
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| MO_BrandSubdomainURL | URL for the dmABS affiliate website (hosted by us, sells for you) |
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| MO_FullCompanyName | Name of your company that appears in dmABS contact page and in the header if there's no logo |
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| MO_CompanyDisplayName | Name of your company that appears in dmABS header |
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| MO_CompanyWebsite | URL of your main company website (links from dmABS) |
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| MO_ContactTelephone | Contact telephone (appears on dmABS) | |
| MO_ContactEmail | Your contact email address for customers (appears on dmABS) | |
| MO_ContactAddress | Your postal contact address (appears in dmABS Contact page) | |
| MO_contact_skype | A skype contact address, e.g. callto://demotel | |
| MO_contact_alltalk_no | Your dmAllTalk access number (DAN) | |
| MO_contact_alltalk_no_int | Your Internationally-accessible dmAllTalk access number (DAN) | |
| MO_contact_alltalk_ppm | The cost in pence per minute of calling your dmAllTalk number | |
| MO_theme | The theme your site uses - one of a set of dmClub standards |
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| MO_header_block_colour | 3 or 6 digit hex RGB value with leading hash | |
| MO_header_bg | The full URL of the header background image | |
| MO_company_logo | The full URL of the company logo image | |
| MO_ecom_stylesheet_url | The URL of an override stylesheet to apply to eComponents | |
| MO_ganal_accno | Google Analytics Account Number ('OFF' if not used) | |
| MO_dealer_tab | Whether to display the tab allowing dealer signup | |
| MO_fqdn | Fully Qualified Domain Names for dmShop subdomain(s) | |
| MO_ajlspecial | AJL special edited on LIVE Without DMF watching |
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| MO_anotherone | another one |