dmClub dealer news - July 2010

What have you done this month to increase your profits? This month's dmBiz is all about selling. Read on for more about the tips, tricks and tech you need to accelerate your earnings now.

What's the right marketing mix for you?

To succeed as a dealer, you need to choose a mix of marketing methods that works for you. From telesales, through direct mail to pay per click and search engine marketing, the key to making a profit in these tough times is picking the right marketing mix.

Recessions aren't fun. But when the going gets tough, the tough get selling.

Read more about choosing the right marketing mix.

Are you thinking campaigns?

Once you've chosen a mix of strategies, it's time to think about campaigns. Marketing campaigns are about choosing your objectives, focusing your efforts and doing a few things really well.

Read more about creating and running marketing campaigns.

Read more about tagging and tracking your marketing campaigns.

Review and be ruthless

Your campaigns have been running for a while. What's delivering the goods? Don't waste money and effort on campaigns that aren't working - track, review, refine your campaigns. And if that doesn't work, cull failing campaigns without mercy.

Read more about reviewing and pruning your campaigns.

What's next?

Create some campaigns. Recruit some dealers. Get selling. Start growing your dealer network and customer base now.

Why? The next release from dmClub will be a new dealer distribution model. In the new model, you'll be able to grow your own network of downstream dealers. After that, we'll be rolling out new customer products. And the larger your downstream network and customer base, the more you'll profit from the new system.

So now is the time to get started. Get selling, get recruiting. Make sure you're ahead of the pack when it counts.

That's all for now! See you next month,

Mary

dmClub Community