Hand-coding your TST tags

This page gives the rules for hand-tagging your inbound links (ie. links from from Google AdWords ads, emails, banners, etc).

SMACT Node	URL Parameter	Examples	Could mean...	Format ruled	Description
S	tsts	gaw	Goggle AdWords	<51 characters [a-zA-Z0-9._-()]	SOURCE The source of the referral. eg. Google Adwords, a social networking site, an email newsletter, an affiliate site, etc
		fb	Facebook PPC campaign
		nl2	Newsletter 2
M	tstm	p	Pay-Per-Click	<13 characters [a-zA-Z0-9._-()] Recommend using p, e, b, o, etc	MEDIUM The promotional medium. This is modelled after the media (eg. TV, radio, print) used in executing offline advertising campaigns.
		e	Email
		b	Banner ad
		o	Organic Search
A	tsta	ad1	Advert1	<41 characters [a-zA-Z0-9._-()]	AD VARIANT A unique ad identifier. Each ad (or content variant) within a campaign is tagged with a different ad identifier.
A	tsta	g3a2	Group 3 Ad 2	<41 characters [a-zA-Z0-9._-()]
C	tstc	08noct06	08 numbers October 06 campaign	<41 characters [a-zA-Z0-9_-] Leading Alpha	CAMPAIGN A unique campaign identifier. All links in promotional materials that are part of a campaign are tagged with the same campaign identifier
C	tstc	maxr1	Max Revenue 1	<41 characters [a-zA-Z0-9_-] Leading Alpha
T	tstt	5486	Customer ID in email campaign - track who's responded	<256 characters [a-zA-Z0-9._-()]	TERM Don't use in links from PPC ads
D	tstd	MyTest	You are testing your site	<21 chars [a-zA-Z0-9._-()]	DEBUG INFO

Links should be tagged with 4 or, when possible, all 5 SMACT codes.
Tags should be passed as standard query string parameters, eg: ?tsts=gaw&tstm=p&tsta=g3a2&tstc=maxr1& etc.
tstt (T) shouldn't be set in links from PPC ads, as you won't know exactly which combination of keywords triggered the display of your ad. Tag PPC ads with the other four parameters only.
Want to see some examples? Click here

Hand-coding Total Sales Tracking (TST) tags