Examples of TST tags in action
This page gives examples of TST tags you might manually add to your campaign URLs.
NOTE: you can add basic campaign tags to our customisable resources using the Dealer Marketing Resources (DMR) wizard. Hand-coded tags are an advanced option for dealers who are creating their own marketing banners or more complex campaigns.
Google Adwords example 1
http://www.demotel.eu/numbers/0800.php?tsts=gaw&tstc=c1&tsta=g1a1&tstm=p
A Google AdWords link from Advert 1 from Ad Group 1, that is part of a campaign codenamed ‘c1'.
|
SMACT tagging |
URL extract |
Comment |
|
S |
tsts=gaw |
gaw : Google AdWords |
|
M |
tstm=p |
p : pay-per-click ad |
|
A |
tsta=g1a1 |
g1a1 : AdWords Group 1, Advert 1 |
|
C |
tstc=c1 |
c1 : Campaign 1 |
|
T |
|
tstt should not be set, as FIR will determine the search keywords |
Google Adwords example 2
http://www.demotel.eu/numbers/0870.php?tsts=gaw&tstc=sell0870&tsta=g2a3&tstm=p
A Google AdWords link from Advert 2 from Ad Group 3, that is part of a campaign codenamed ‘sell0870'.
|
SMACT tagging |
URL extract |
Comment |
|
S |
tsts=gaw |
gaw : Google AdWords |
|
M |
tstm=p |
p : pay-per-click ad |
|
A |
tsta=g2a3 |
g2a3 : AdWords Group 2, Advert 3 |
|
C |
tstc=sell0870 |
sell0870 : 0870 Sales Campaign |
|
T |
|
tstt should not be set, as FIR will determine the search keywords |
Email mailshot
http://www.demotel.eu/numbers/index.php?tstc=maxr1&tsts=nl2&tstm=e&tstt=1234&tsta=1
A Google AdWords link from Advert 2 from Ad Group 3, that is part of a campaign codenamed ‘maxr1.
|
SMACT tagging |
URL extract |
Comment |
|
S |
tsts=nl2 |
nl2 : Newsletter 2 |
|
M |
tstm=e |
e : email |
|
A |
tsta=1 |
1 : Variation 1 of the email |
|
C |
tstc=maxr1 |
maxr1 : Maximise Revenue 1 |
|
T |
tstt=1234 |
1234 : Customer no. 1234 (code identifying cusromer that responded) |
Banner ad
http://www.demotel.eu/numbers/0870.php?tstc=sell0870&tsts=af34&tstm=b&tstt=1234&tsta=bv3
A Banner ad for 0870 numbers that is part of a campaign codenamed ‘sell0870.
|
SMACT tagging |
URL extract |
Comment |
|
S |
tsts=af34 |
af34 : Affiliate site 34 |
|
M |
tstm=b |
b : banner |
|
A |
tsta=bv3 |
bv3 : Banner Variant 3 |
|
C |
tstc=sell0870 |
sell0870 : 0870 Sales Campaign |
|
T |
tstt=s3 |
s3 : Ad Site 3 (identifies ‘advert site' on the affiliate site where ad was clicked) |