dmClub Dealer News - September 2009
In this month's issue...
Get paid to compete in the BTR Grand Prix
Faster, easier customer payments
0870 latest: the Long Tail stays put
Green shoots
Why is dmClub's product manager hiring?
Get paid to compete for 500 prize in our Marketing Grand Prix
There's still time to throw your hat in the ring for the dmClub BTR Grand
Prix, our competition to find the hottest dmClub dealer.
If you
sign up for the competition you'll receive 150* to spend on marketing
between 01 November and 31 November 2009. Then at the end of the month the
dealer whose campaign has been most successful will receive an extra 500* to
spend on marketing!
How will we know who's made the most ValueAdd? Well,
we've just finished the first internal release of the new BTR
(Business Tracking and Reporting) tools, which let you monitor and refine
your marketing campaigns. You will use these tools to track your campaigns
during the competition run, and we'll be in touch every week to see how you're
doing. Because we want to know what you think of BTR, there are more goodies on
offer for dealers who give us great feedback.
The competition winner
will be announced in early December, and we promise we'll pay you any
ValueAdd you make during the competition in time for your Christmas shopping. So
if you're the bee's knees when it comes to sales, get in touch with your Dealer
Manager today to reserve your place in the competition.
Don't miss out
spaces are limited and the clock is ticking
*Excluding VAT. Terms
and conditions apply
Click
here to read more about the BTR Grand Prix
Faster, easier customer payments means more ValueAdd for you
A few of you have mentioned that
improving the dmClub payment system would make a positive impact on your
conversion rate.
For the next dmABS release were working on
streamlining payments so you can make more sales. Were planning to reduce
the number of clicks, giving clearer guidance through the process, add new
payment methods and offer instant account activation for payment by PayPal.
There will also be Express fast-track payment authorisation for reliable
customers. For existing customers, topping up their accounts will be quick and
easy from inside their Clubhouse.
Nows your chance to make your voice
heard. If you have suggestions, let your dealer manager know.
0870 latest: the Long Tail stays put
Since 0870
tariffs changed on 01 August 2009, weve been working to make sure 0870
customers are aware of how itll affect them. Since then, weve helped 60% of
business by volume to migrate away from 0870.
But despite the change in
tariffs, the 80% of dmClub 0870 customers that use less than 60 minutes of call
time a month are staying put. The feedback weve had from these customers is
that migrating just isnt worth it for them: itll cost more to let customers
know of the change (eg printing new stationery) than the annoying but relatively
small increase in call charges.
Still not sure how the tariff changes
could affect your business? Contact your dealer manager for a chat.
Green shoots
Youre probably sick of estate agents announcing green
shoots of recovery for the umpteenth month since the credit crunch. But here
at dmClub the numbers are encouraging.
We started to feel the pinch
in November 2008, and by January sales were down 18% on the previous year. But
since then things have been improving steadily: Septembers sales are within 1%
of last years figures, showing that while customers are still cautious of
spending big, they are no longer postponing important purchases.
Why is dmClub's product manager hiring - in a recession?
Every day there's a story about yet another company 'downsizing'. But the watercooler rumours at dmClub say the product manager has been hiring a whole 'nother team. What's he up to? I'll be interviewing him next month watch this space...