dmBiz - dmClub Dealer News - August 2009
Welcome to dmClub Dealer News August 09! Read on for the latest dmClub dealer tips, and the chance to grab cash and champagne as part of our Private Alpha Test group.
Champagne, free money, and sales tracking tools
You told us you wanted more tools to track your marketing and sales. So we've been building them. In the next few weeks, the first 'alpha' version of dmClub's Business Tracking and Reporting (BTR) tools will be ready, including many world-first features to help you see which campaigns are working best
We're looking for volunteers to help us with a private trial. There's 1500 of FREE marketing money in it for you, and possibly more if we're in a good mood. And we've got 3 bottles of champagne to give away to the first 3 dealers to tell us what their ideal business tracking tools would be. (Don't worry, we won't give away your secrets to the world).
Please get in touch to reserve your place in the trial.
Hurry though - it's first come first served. So get in touch now!
New tariffs a boost for customers - and dealers
It's been a few weeks now since the new tariffs came into effect - and savvy dealers are already reaping the benefits. We talked to John, one of dmClub's dealers, about how his customers are responding.
"It's been very positive," he told us. "The competitive headline rate is an attention grabber, especially for customers who want a pay as you go package." There are other benefits too: "The biggest sell is that you can choose your number and still get a competitive rate. Customers who are ready to renew are pleasantly surprised by the drop in prices."
It might still be holiday season, but John reckons now is the time to start planning your campaigns. "As everyone gets going again in September/October we'll start to see sales really taking off."
Dealers: don't miss out - take a leaf from John's book and get selling!
Have your 0870 customers migrated yet?
As of 01 August, Ofcom regulatory changes have affected the value and benefits of 0870 numbers. At dmClub we're not happy about this, but it's important that everyone affected understands what's going on.
dmClub has already contacted 0870 customers to let them know about the changes.
We're also offering free Parallel Migration for 0870 customers, including call forwarding and notification options and great deals on Gold numbers.
Around 20% of 0870 customers have already got in touch about the changes. But that's still a large proportion who haven't - and who may be missing out. And the Parallel Migration offer is only valid until 31 December.
So if you want to remind your 0870 customers again, here's the link to full details of the 0870 changes and migration offer: http://notes.dmclub.net/7020
Get in early for 0871 profits
As of July 2009, 0871 numbers are available with free diverts to mobile on some dmClub plans - a move we haven't seen anywhere else in the industry. Good news for both dealers and customers: these diverts to mobile are free for the customer, but dealers still get a commission.
What's more, we believe mobile termination costs are set to fall in the future. And when they do, there'll be even more commission for dealers. Are 0871 numbers the new 070? We think so. So now is the moment to start building yourself an 0871 traffic base that will earn you even more money in the future.