Using TST tagging with eComponents
Use this section of the DMR Wizard to add TST tags to your eComponents. By tagging your eComponents, you can
- Track, analyse and optimise the performance of your sales sites and campaigns
- Easily review the performance of multiple sales sites (great for A-B testing).
Campaign codes
Designate a 'campaign code' to each site. This should be a short codename that you'll recognise easily (eg cam1, cam2 etc). For a longer introduction to tagging campaign codes, click here.
When your sites have been running for a few weeks, you can use our BTR (Business Tracking and Reporting) tools to assess which are the most effective.
TST tags
| Dimension | TST Code | Notes |
|---|---|---|
| Campaign | tstc | A short campaign code used to identify sales arising from a site used as part of a campaign. |
| Source | tsts | A short code used to identify the source of traffic. e.g. 'myblog', 'bizdir'. |
| Medium | tstm | The medium the site's intended for (e.g. 'web' or 'mobile'). |