dmBiz Apr 11: What's your dealership style?
Everyone's business style is different. Are you more of an Alan Sugar, a Steve Jobs or a Donald Trump? In this month's newsletter, take our Dealership Style Quiz to find out...
What's your dealership style?
What's your business style? Are you a
Steve Jobs, a Philip Green or a Stuart Rose? Take our Dealership Quiz to find
out...
1. You're planning a special meal. How would you prefer to celebrate?
A: A la carte in a restaurant - and choose the perfect wines too
B: Order the gourmet tasting menu - sit back and relax
C: Host a canapé reception - you want to talk to everyone!
2. What's your number one sales tactic?
A: Conversion tracking and website optimisation
B: Killer ads in pay per click
C: Closing the deal in person
3. Which of these marketing strategies would you be most likely to use?
A: Building microsites targeted at specific markets
B: Promoting your affiliate products via a portal site
C: Networking at business events
4. You're looking for a new house. Which of the following do you choose?
A: A renovation project that you can mould to your own vision
B: An immaculately decorated home - you want to get on with living there!
C: You'll find a great deal on the perfect property via one of your contacts
5. What's your dealership goal?
A: A slick white-labelled telecoms offering
B: A crack portfolio of affiliate offerings
C: Hands-on service for long-term customer relationships
So what is your dealership style? Count up the answers you made for each question, and see the end of the newsletter for your results...
Behind the scenes at the dmClub Lab
A quick update from the dmClub Labs.
We're making some tweaks and improvements to the new eCom 2.0 sales tools,
based on feedback we've received from dealers already using them. There are
five key improvements we're making:
1. Dynamic eCom height (auto resize to correct height)
2. Tighter control on session tracking - you get the commission due to you + correct tagging
3. Universal product eCom - selling dmAnswers
4. Universal product eCom selling number porting
5. ...and improvements to style and usability.
To find out more about eComponents, read our introduction here.
What you missed on the forum this month
There's been lots of interesting
stuff on the forum this month.
- Feedback on eComponents: what works, and what we can make better
- A number of dealers who are working with eComponents have given feedback - some of which we're already working on
- Suggested new features for the Call Cost Explorer
- How could we make tariffs clearer for customers to explore?
- New product ideas -combining CRM and telephony?
- We've got some ideas around new products - what do you think?
If you want to add your ideas, but don't have an account yet, contact mary.harrington@dmclub.net
So what was your dealership style?
Count up your quiz results.
If you got mostly As: You're a Steve Jobs. You want total control over the brand, offering and sales flow and to shape your dealership according to your own vision. Our eComponent sales widgets could help you create the perfect custom sales site - read more here.
If you got mostly Bs: You're a Philip Green. You're a populist who knows what people want to buy, and you're after a money-making machine that lets you sell slickly and automatically. Think about running a pay per click campaign for your dmshop.biz affiliate site.
If you got mostly Cs: You're a Stuart Rose. You're a smooth networker, at your best when building business relationships for long-term profit. Contact your Account Manager for tips and support on how to build your business through calling and face-to-face sales.