dmClub dealer news - October 2010

Welcome back!

In this month’s newsletter: leaner campaigns, reasons to sell 0845 numbers, and the latest from our development team.

Leaner campaigns with TST tags

Identify winning campaigns. Get value for money from paid advertising. Sharpen up campaigns that aren’t delivering.

Sound like a good idea? Make sure you're tagging your campaigns for business tracking and reporting. Using dmClub's TST (Total Sales Tracking), you can track:

• Source: Where a session (a visit to your sales site) came from
• Medium: The medium of your ad (for example a banner ad or an email)
• Ad variant: Which version of your ad brought the session to your site. If you’re running a campaign including several adverts, you can see quickly which ones are delivering
• Campaign: Winning campaigns. Keep track of multiple campaigns
• Term: The search term that brough someone to your site - essential for sharpening your SEO strategy.

Once you’ve tagged your campaigns, you can review and analyse their performance using our Business Tracking and Reporting (BTR) tools, and easily identify which campaigns are performing.

Even if you don’t add your own tags, the dmABS sales site will create some of them automatically. And if you’re monitoring the performance of related sites using Google Analytics, there more good news: TST tags are Google compatible.

For step by step help with creating and tagging campaigns, click here – or contact dealersupport@dmclub.net and we’ll get someone to talk you through it.

Reasons to sell: 0845 numbers

Continuing our series on what the different number ranges communicate, we’ve put together some reasons your customers might want to buy an 0845 number.

1) National impression: As 0845 is a non-geographic range, the number allows your customers to present the image of a national company.

2) Fixed cost of ownership: Unless the customer is diverting to a high-tariff international destination, it is likely that 0845 customers will only pay a modest line rental.

3) Payouts for some redirects: dmClub 0845 numbers pay out up to 0.75ppm for some divert destinations. So depending on where the call is routed to, and the call volume, customers who buy an 0845 number could earn enough back in payouts to cover the cost of their service.

4) Positive perception by callers: As callers only pay the cost of a local call, an 0845 number can be a great asset for a helpdesk, customer service centre or other customer relationship management function.

5) No need to register with PhonePayPlus: Although some 0845 redirects earn customers a payout, there is no need to register with PhonePayPlus as is the case with 087X number ranges.

News from the tech team: eComponents

Just a quick update on what the tech team has been up to lately.

In May, we released the Dealer Marketing Resources wizard, which enabled you quickly and easily to post banner ads, text ads, ready-made Flash ads and sales components (we call them eComponents) into websites.

We’ve learned from your feedback that you’d like to be able to build multi-page sites using our number chooser and other eComponents. So we’ve been working on a new multi-page mode for eComponents. We’ve still got some work to do on this, but please be patient: the result will be fantastic.