DMR Wizard: Text ads

Text ads are just that: simple text links that you can paste into other websites that you control or have marketing arrangements with.

You can use the Dealer Marketing Resources wizard to create and configure text ads, controlling what the customer will see when they click through, how the browser behaves and much more.

Configuring your text ads

Open the Marketing Resources Wizard, and select Text Ad from the options. Then use the Marketing Resources Wizard to configure the click-through code behind the text link so as to control which page on your sales site the customer will be redirected to.

• Which number range to promote
• Which call handling service (for more information on the different services click here)
• Which price plan - Base, Professional or Enterprise?
• Whether to include memorable (Gold) numbers in the offering
• Which area code (this is useful if you're doing a targeted campaign for a particular region)?

Decide where you want the ad to point

Then you need to choose your domain options.

The Dealer Marketing Resources wizard will automatically add the URL for your dmABS Affiliate dealership domain. If you want the ad to point to a different page, you can enter it here.

Once you've specified the domain, you can specify which area within the dmABS site you'd like your customers to see on arriving at your site.

Link text

Customise the text you'd like to appear in your ad, and specify how you'd like the browser to behave when the customer clicks the link.

Tag your ad

Click here for more information on using TST tagging to track your campaign ROI.

Preview and publish your ad

As you configure your ad, a preview will appear near the bottom of the page within the wizard. Using the preview, you can see exactly what your ad will look like.

When you're happy with your ad, just copy the code from the box at the bottom, and paste it into the website where you'd like it to appear. You're done!

Tips

• At present text ad configuration is integrated with your dmABS Adapted or Affiliate site only - if you want to create text ads for an eComponent based site you will need to write the link code manually.
• Hover your mouse over underlined text within the wizard to see explanations of the different configuration fields.