Beyond the Beta: dmClub release dmSwitchboard12 Gold
4 Oct 2012: today we have released the Gold version of dmClub's dmSwitchboard12.
What is dmSwitchboard12?

dmSwitchboard12 is a flexible hosted virtual PABX that includes a free WebPhone and has the capability for outbound calls from any extension.
What's included in the dmSwitchboard12 Gold release?
The dmSwitchboard12 Gold release is a package of systems including:
- the product itself
- the product's customer-orientated web-based controls
- a set of dealer-orientated sales tools to allow dmClub dealers to sell dmSwitchboard12 online
- an assisted switchboard setup process (ProTime initial setup)
- and supporting technical material and instructional videos in dmNotes.
Why is it a good package?
By combining a ground-breaking product, unique features, easy-to-use controls, good support, and good documentation we have aimed for a product package that's compelling and, above all, sellable.
From the aspiring dealer's standpoint three web-based marketing options are available. These range from the quick to the highly customisable, and enable dealers to sell dmSwitchboard12 under their own brand online.
Want to know more?
Watch the dealer briefing video and take a look at the following notes, which outline dmSwitchboard12 from the customer's viewpoint, it's initial setup and the help available, and the options dealer's have when it comes to selling dmSwitchboard12 and it's associated products.
#5017 dmSwitchboard12: Introduction
an overview of dmSwitchboard12 from the customer's standpoint
#5021 dmSwitchboard12: Getting started
a guide to setting up dmSwitchboard12 for the first time
#1513 dmSwitchboard12 web marketing options
dmClub offer three ways for dealers to sell dmSwitchboard12 online
Gold release overview: what's new since the beta?
The dmSwitchboard12 Gold Launch is the last in the CM1 program of releases, moving from Alpha through to Gold. The purpose is to make our new Switchboard12, Calls12 and WebPhone products available to all customers and dealers.
Benefits for dealers keen to sell dmSwitchboard12 include:
- A Starter Pack allowing customers to buy dmSwitchboard12, inbound number and calling credit in one easy package
- A new eShop component allowing you to sell all the required items by pasting a few lines of code into your site
- Shopping Status data made available to the web designer, allowing your site to react intelligently to the customer's position on the sales path
Release details
Environment LIVE
The entire system is live for customers and dealers.
Business use
Commercial.
Release function quality
We are confident that the release is bug free.
Community content grade
Relevant dmNotes and the sales microsite are Gold standard.
Why are dmClub doing this release?
This is the last stage of a program of releases of new customer and dealer products that includes exciting new features and selling points.
Customer features
SB12 dmSwitchBoard12
CLI authenticated login for access from pstn Phones
dmCalls12
A new generation of outbound calling
service
There are some tariff changes from
previous dmCalls12 releases.
WebPhone
Enhanced Call Information in Webphone.
Dealer Features/Products
eCom system upgrades
- Multi Number mode for the number chooser
- Tracking component has shopping status, including shopping hints which enable more intelligent sales site flow
- Universal products options and additions
Sales options
- eShops - a new way to sell SB12
- An improved sales micro site including a product package option
Dealer resources
Dealer dmAdmin / resources
Updated to allow dealers to create their own eshop links and sell the new product packs, including the "starter pack" for SB12.
www.dmswitchboard12.com
The Switchboard12 "microsite" that sells just Switchboard and essential accessories.
What's excluded and key comments
The Webphone only works in Windows.
Where is the release
Already live in your clubhouse and on your dealer site. Click on the trolley icon for SB12 to go to the new sales microsite.
Dealer FAQs
What's different about SB12?
We believe that SB12 is the fastest and easiest switchboard to set up in the world!
(1) = World First
(U) = unusual/unique
Tariffing
(1) Option to pay for extensions either by month, or by the minute (with a friendly bill cap) for low use extensions
(1) Setup fee includes a complimentary ProTime setup session with a Consultant
Plan editor, manager & activator
(1) 10 minute setup of 5 person company, including VOIP and PSTN phones
(1) Multi-service setup, including inbound numbers, outbound calling, Switchboard, sip handset domains for each user, WebPhone, WebDav storage
(1) Web2.0 ajax editor with auto save system during edits
(1) Disaster recovery plan option
Voiceover
(1) Voiceover from separate WebDav file storage system
(1) Templating system to allow for convenient recording of sounds
(U) cloud based reporting of upload records
AnyTalk
(1) True Hybrid PSTN, SIP and webphone
(1) Full midcall menu for SIP phones and pstn phones, including Attended / Unattended transfer and 3 way conferencing
(1) Consistent keying of transfer between all phone types for midcall menu
(1) CLI authenticated login on personal extensions, either through reception DDI or personal DDI
(1) Phased delivery of phone calls to a sipPhone backup pstnPhone
(1) Caller CLI delivery and enhanced Call Information to PSTN
(U) DTMF key to accept for PSTN delivery, so that calls do not get delivered to voicemail
(1) "A" party caller identity pass through on the system to a compatible calling account system
Extensions
(1) Simple phased call delivery to certain team members straight from a plan
(1) Controllable Caller Identity for outbound calls
WebPhone
Our WebPhone is a web based softphone that uses a plugin that allows the SB12 Customer and users to make and receive phone calls by just clicking a link on their clubhouse. It has none of the client side setup issues that traditional SIP softphones have.
(1) Automatic credential setup, with multiple accounts, with single click to launch from convenient customer portal
(1) Enhanced call information, including live display of how the call has flowed through the SB to the personal extension
(U) Test and setup buttons, that allow for quick setup and diagnosis
eComs (dealers only)
Multi-chooser eCom
(1) Allows selection of multiple numbers from the number section of the site
Autosizing eCom
(1) All eComs have an autosize option
Further release details
Gold features
The Gold product includes:
- More training material, including dmNotes and videos to make it really "non techie" friendly
- Imporoved ProTime sessions
- Better online help material
SB12 is a new GenU product that allows inbound, internal and outbound phone calls. It is a true hybrid using PSTN, SIP VOIP and DML's WebPhone. Initially it is hosted, but later on it may be located in client premises. It is designed to be very business friendly with (setup) Plans, and ProTime consulting.
The Product Pack (SB12 Starter Pack 1) is also at a very competitive tariff of £9.50 PCM for up to 99 receptions, 3 teams and 3 personal extensions (plus £24.95 start-up fee - includes 35 prepaid credit)
SB12 Planner
The SB12 planner can control all GenU products and certain GenX products from a single plan.
GenU products include:
- SB12 dmSwitchboard12
- Ca12 dmCalls12
- WP WebPhone
GenX products include
- Clubhouse
- Cn12 (dmConnect upgrade 2012)
- dmAnswers
dmCalls12
dmCalls12 is a powerful, high quality outbound calling service. It can be used by dmClub GenU products. It has smart handling of CLI and real-time credit control, so that customers can avoid bill-shock.
Notable feaures:
- Integrated into the SB12 planner
- Real time credit control, with daily and monthly warnings and shut down protection
- Straight forward tariff, with attractive prices
There are some changes from the previous Customer dmCalls12 releases
Minimum call charge 3p
There is a now a minimum call charge
of 3p, this is after an evaluation of the economics of the new service, and
having used it for some time. We have
avoided connection/setup charges (e.g. BT residential/business tariffs, Skype
both charge connection fees for calls), and we still offer good prices, see the
sb.ubhop.net/ switchboard12-cost-savings.
Obviously UK-Freephone calls are excluded from this, as they are free (unlike nearly all the mobile phone companies!)
Pakistan
now 9.49 ppm
This is a massive increase (1.85pm to
9.49ppm), that has been driven by a very dramatic rise in wholesale prices. We
see this as a Political/Regulatory issue from Pakistan.
Various gradual increases since
the jun12a tariff
It is disappointing to see lots of
gradual price rises, some of which can be explained by currency issues, the
rest we regard as political/regulatory within the destination countries.
Commitment to transparency
We have a PDF rate sheet, that
customers can download. There is an
increasing trend in telecoms to hide prices, by making customers have to hunt
around websites, and have to enter the destination into a form, rather than
hand out a rate sheet.
There are some changes from the previous Dealer dmCalls12 releases
Minimum trade rate call charge
2p
There is a trend for wholesale prices
to have minimum charges. We have
reviewed our economics with the experience of doing dmCalls12 Alpha & Beta,
and taken this decision.
dmConnect upgrade
dmConnect is a simple number service, with the ability to forward to:
- PSTN phone numbers
- SIP Trunk
- IAX Trunk
- SB12 (dmSwitchboard12)
Accounts and Payments
Customers can now pay for renewals and orders from existing credit.
Related Content
#5017 dmSwitchboard12: Introduction
an overview of dmSwitchboard12 from the customer's standpoint
#5021 dmSwitchboard12: Getting started
a guide to setting up dmSwitchboard12 for the first time
#1513 dmSwitchboard12 web marketing options
dmClub offer three ways for dealers to sell dmSwitchboard12 online